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Aurora Opinion Audit – Key Findings
10 January, 2017, 03:10
Source: auroraprize.com
Aurora Humanitarian Initiative implemented the public opinion audit to measure and evaluate the awareness and perception about the Aurora Prize, Armenians and Armenia in the world in 2016. The research was carried out through 2 waves – in March, 2016 and June-July, 2016 – engaging over 5500 respondents. The opinion audit was implemented in 10 countries among foreigners and Armenian Diaspora communities.
Aurora Humanitarian Initiative’s Opinion Audit was tracked through five key metrics: Aurora Prize, Awareness and Knowledge, Perception, Interest and Engagement. This animated infographic features a few of the main research findings.